Even though Irving/Las Colinas might be considered the tech center of Dallas, being located so near to the DFW airport Irving SEO Expert is obviously not limited to the Irving/Las Colinas area.

According to Wikipedia, Irving is the home of Fortune 500 companies such as Exxon Mobil, Fluor Corporation, Commercial Metals. Additional notable companies are DNA Productions, Flowserve, Knockouts, Michaels Stores, Inc, Nokia, Research In Motion, and Shoebacca.com. But more importantly, software companies like Microsoft and Oracle have chose Irving for their presence in the Dallas area.

But if we expand to the greater Dallas and DFW Metroplex, we find household brands like thest Fortune 500 companies: AT&T, American Airlines Group, Texas Instruments, GameStop, SouthWest Airlines, Dr Pepper Snapple Group, Atmos Energy, and RadioShack. Among the top 10 companies to work for in Dallas, are Intuit, Darling Homes, Brinker International (franchiser of Chili’s Bar and Grill). SEO for large companies like this handled differently than for small local businesses. The ideal customer for Dallas SEO is a medical practictioner, housing contractor, and other unique niche business such as on-site dent repair, locksmiths, and so on.

When a person performs web search, the search engines such as Google are smart enough to realize with the query is “local” or not. Google will basically add a local qualifier to the query. For example, if the person searches for “painless dentistry” from a computer or mobile device in the Dallas area, then the query would essentially be “painless dentistry in Dallas”. It’s almost a guaranteed sign that the search is local to Dallas if a map comes up. On the other hand, if you search for “dentistry” instead of “dentist”, Google may think you are looking for the American Dental Association.


In the picture above, you can see the map with three business highlighted. In some cases you will see dozens of small red dots, but three dots will be bigger than the others, and that represents the three business selected to be featured on the map. Today, we refer to this as the “snack pack”. Google used to show 7 business here, then known as the 7-pack, and then reduced it down to 3. From time to time, Google may decide to show or not show the phone number or the URL in the snack-pack. They are constantly tuning it, trying to give the highest quality data to the searcher (while also maximizing their ad revenue).

We have now reached the day where over 50% of the searches are being done on Mobile devices. So the search on a desktop computer may actually show different results than the mobile device. Google most likely gives more weight to local searches when you are roaming. Who knows, they may even detect that you’re normal location, or on a road trip.

Thus any SEO company or firm should be monitoring the rankings for both the mobile and the desktop platforms. Some Dallas businesses are even targeting their ads via Google or Facebook to one market over the other. Imagine a locksmith. If 80% of his people are locked out of cars, who do you think is doing the search for locksmith? It would be people on their smart phones.