Category Archives: SEO

Understanding the Bounce Rate Metric

Everything a Website Owner Should Know About the Bounce Rate of Their Website The main goal of every business website is to convert potential customers to customers. There are quite a few techniques a person can use to entice new potential customers and to work on their website’s landing pages to help convert them to… Read More »

Category: SEO

The Top Ranking Factors for Optimizing a Website’s Search Ranking

Websites need to be highly ranked for a potential customer to easily find them. Customers aren’t likely to click past one of the top three websites listed and rarely click through to the second page of results. However, there are actually around 200 factors that Google uses to rank websites to determine who’s at the… Read More »

Category: SEO

Geo Targeting SEO – Get Ranked for a Location

Geo Targeting SEO is a subset of SEO that ascertains the Geographical Location of someone visiting a website and delivers specific content to that person’s location. The geographical criteria are parameters such as country, state or region, zip code, IP address, or other specifications. Also called local or city targeting is commonly used in both… Read More »

Category: SEO

Selecting Keywords That Will Get A Business Ranked and Seen

Simply stated, a keyword (or keyword phrase) is one or multiple words that someone using the internet uses to search for something. With so many websites on the World Wide Web, keywords help search engines match users with content that is relevant to what they are looking for. The more relevant that a search engine… Read More »

Category: SEO

The Mobile Phenomenon: Is Google Readying a Major Google Penalty Update?

Millions of people are staying on top of every little move Google is making in their company structuring, technical updates, and algorithm. When Google sends an official quote to the blogrolls, marketers are memorizing every line. The reasons are obvious. They want to predict the actions of this tech giant in an effort to protect… Read More »

Category: SEO

What is a Responsive Website? and Why You Should Care?

Convert Websites to Responsive Design to Remain Competitive Technology moves quickly, and what worked for Irving business owners in the past doesnt necessarily work now. If your companys webpage doesn’t use responsive web design, you may be losing potential visitors or hurting your online rankings. Changing a web page to responsive design can be a… Read More »

Category: SEO

Basics About SEO and the ROI on Search Engine Optimization

Search engine optimization is a word that’s floating around lately and many businesses are wondering if it can help them attract new customers. A lot of businesses are also worried about the ROI on Search Engine Optimization since marketing in any means can be expensive and it can dig into the profits of a company… Read More »

Category: SEO

Don’t Let Penguin and Panda Destroy Your Website Ranking

Penguin, Panda, and now Hummingbird are Google’s names for search engine algorithms that can downgrade your website or totally remove it from the rankings. The names may conjure up images of toys on a little girl’s bed, but these toys have big teeth. It’s possible to recover from Google-imposed penalties, but it’s far better to… Read More »

Category: SEO