Basics About SEO and the ROI on Search Engine Optimization

By | March 10, 2015

Search engine optimization is a word that’s floating around lately and many businesses are wondering if it can help them attract new customers. A lot of businesses are also worried about the ROI on Search Engine Optimization since marketing in any means can be expensive and it can dig into the profits of a company if it does not have a good return for the investment. However, many business owners will be pleased to know that it is a great investment for any business and can really help to bring in many new customers.

What is Search Engine Optimization?

To begin the justification of SEO for a business, it’s important to know just what search engine optimization, or SEO, is. When a website goes online, it isn’t automatically ranked highly on the search engine rankings. In fact, if it does show up it may be pages back. This makes it very unlikely that customers will find the website. Search engine optimization allows the website to gain a higher ranking in the search engine results so that it shows up in the top few results, if not the top result. It’s a series of techniques used to make sure the website is noticed by the search engines and ranked as high as possible compared to other websites.

How Does Search Engine Optimization Work?

The search engines use a specific algorithm to determine the ranking for each website. This is done frequently for every website to ensure the most popular and helpful websites will show up near the top when a person does a search for a keyword that relates to the website. When an expert uses search engine optimization techniques on a website, they employ techniques that help the search engines determine that the site belongs near or at the top. This means that if you then do a search for a keyword that relates to your business, you will find that your business is near or at the top of the search results.


Why Does This Matter?

Once you understand how search engine optimization works, you’re probably wondering, Is SEO worth it? When the average person does a search online, they usually only glance at the top few results. These are the businesses that they’re going to visit. They’re not going to search through pages to find your business because they don’t know they need to. When you have an expert optimize your website, it will go to the top few listings. This makes it much more likely that a potential customer is going to see your website and click through to visit it. With search engine optimization, your website will be more visible and easier for the average person to find.

How Quickly Does Search Engine Optimization Work?

When you work with an expert, they’ll be able to implement search engine optimization techniques on your website quickly and you’ll be able to see your website gain a higher ranking. Unfortunately, this isn’t a one-time job. Like more traditional forms of advertising, even though you can see results quickly you should continue to work with an expert to make sure you continue to see results. This way, you can make sure your website stays at the top of the search engine results and that you will continue to see new customers visiting your website.

How Will an Expert Continue to Optimize the Website?

To begin, the expert you work with will use a set of keywords and optimize your website to rank highly when those keywords are entered by a customer. They determine the keywords using a variety of methods to make sure they’re using the keywords someone looking for your business is most likely going to use. To continue working on your website, they’ll discover new keywords that customers are using and make sure your website is optimized to rank highly for those as well. They’ll also make sure your business stays near or at the top for the keywords they’ve already worked with. This allows you to gain more customers no matter what keywords your customers are using to search for a business like yours.

What About the Value of Search Engine Optimization?

Now that you know a little bit more about how it works and how an expert can continue to help you with your website, you probably want to know about the value of SEO. There are many different ways you can market and advertise your business, and some are more successful than others. Search engine optimization is one of the most successful ways to market your business. Most people, when they want to find a new business or learn something new, don’t wait for a commercial to come on the television. In fact, many skip the commercials altogether. Most people don’t look in the phone book either. The majority of people use the internet to find a new business. With the number of smartphones, tablets, laptops, and personal computers, the easiest way for people to find a business is to just do a search online using keywords related to the type of business they’re looking for. This means that if you don’t have a website that’s optimized to show up at the top of the search engine results, customers aren’t going to find you.

For almost any business, the SEO Return on Investment is going to make it very worthwhile. After all, even though you’ll need to have someone continue to work on your website, you’re going to continue to see new customers visiting your website and doing business with you. No matter if you sell a product in person, offer services online or have another type of business, you can benefit from SEO services carried out by an expert. This is one of the best ways to market your business and you’ll begin to see a large return on your investment very quickly once your website is initially optimized.

Category: SEO