Search engine optimization is a word that’s floating around lately and many businesses are wondering if it can help them attract new customers. A lot of businesses are also worried about the ROI on Search Engine Optimization since marketing in any means can be expensive and it can dig into the profits of a company… Read More »
Penguin, Panda, and now Hummingbird are Google’s names for search engine algorithms that can downgrade your website or totally remove it from the rankings. The names may conjure up images of toys on a little girl’s bed, but these toys have big teeth. It’s possible to recover from Google-imposed penalties, but it’s far better to… Read More »
As the complexities of online marketing become more confusing, the strategies used to attract viable customers also become beyond the capacity of most site owners to deal with on their own. Search engine optimization (SEO) techniques that worked in the past are no longer effective, forcing site developers and owners to modify content and design… Read More »